Meet the guys

Adam Kochaniewicz

Adam is the go-getter of the group—the one always pushing for the next adventure. If there’s a new spot to fish or an idea that sounds just a little crazy, chances are it came from him. He’s always scouting the next outing, never content to stay in one place for too long. Whether it’s trekking deep into the backcountry or testing out a new lure, Adam is all about the thrill of the chase.

Trevor Smith

Adam Kochaniewicz

Born and raised in Michigan, but not introduced to fishing early on, he discovered his love for the outdoors in adulthood. Always up for an adventure, he embraces the unknown, diving headfirst into new experiences. Whether exploring new waters or taking on a challenge he’s never faced before, he thrives on the excitement of the journey.

Why we started Lakes and Lures

As fishing enthusiasts, we’ve faced the same challenges you have—finding quality lures that actually perform. Ordering online can be a gamble—you don’t always know if what you’re getting will meet expectations. And in stores, the selection isn’t always what you need for the waters you fish.

That’s why we started Lakes & Lures—to take the guesswork out of buying fishing lures. Our mission is simple: to offer lures that we trust, tested by real anglers who know what works. Every lure we sell is carefully selected, tested, and handled by passionate American fishermen. If we wouldn’t use it ourselves, we wouldn’t sell it to you.

Whether you're chasing trophy fish or just enjoying a day on the water, you can trust that Lakes & Lures has you covered with quality gear that delivers results.

Meet the guys

Adam Kochaniewicz

Adam Kochaniewicz

Adam Kochaniewicz

Trevor Smith

Adam Kochaniewicz

Adam Kochaniewicz

Why we started Lakes and Lures

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